We are a full-service market research and consumer insights company. We specialize in multicultural and hard-to-reach segments in the U.S. and around the world.

Contact Us

Divided We Stand: Marketing to a Fragmented America

In his book, How to Succeed in Business without Being White, Earl Graves, founder of Black Enterprise magazine, recalls one of his early successes, a sales call to a vice president at Hertz. He brought with him two of the heaviest hitters in the Civil Rights movement,...

read more

On racial misperceptions and the American dream

There's a fascinating study out of Yale University that shows Americans vastly under-estimate inequality in the U.S., particularly racial disparities. They estimated that Black Americans are 80% as wealthy as White Americans. In fact, blacks are just 5% as wealthy as...

read more

Leave A Message

12 + 5 =